VTDigger hires Lehnhoff to lead business team

Dear Readers:

VTDigger is proud to announce that we have filled an important new position in our business office. After a months-long national search, it is our pleasure to welcome Jim Lehnhoff as VTDigger’s new Chief Revenue Officer.

At a time when the commercial local news industry is faltering, VTDigger is one of a handful of nonprofit news organizations in the nation that has developed a promising model of sustainable funding for journalism. The organization has grown from a one-person operation to a 25-member staff over the past 10 years, becoming the go-to source of news for the state of Vermont. 

The Chief Revenue Officer will develop sustainable sources of revenue to further our mission of rigorous, public service journalism.  

Jim Lehnhoff
Jim Lehnhoff is VTDigger’s Chief Revenue Officer.

Jim Lehnhoff brings more than a decade of digital media revenue experience and team building acumen to lead our nonprofit business office operations. VTDigger is a 501C3 educational charity dedicated to watchdog reporting that is funded by members, underwriting, grants, e-commerce, events and philanthropic gifts.

“I am delighted Jim is joining our team,” said Anne Galloway, Executive Director of the Vermont Journalism Trust and Editor of VTDigger. “I’m so proud of what the Trust board and the VTDigger staff has built over the past 10 years. As the founder, I have taken the business strategy of the organization as far as I can. It’s time for a seasoned digital media marketing and sales professional to take our membership, underwriting and fundraising efforts to the next level. I have deep confidence in Jim’s abilities and his dedication to understanding our nonprofit mission and our commitment to fulfilling readers’ information needs.”

VTDigger received more than 45 applications for the Chief Revenue Officer position and interviewed a range of candidates. The organization selected Jim based on his stellar track record of managing successful revenue teams for digital media organizations. 

Jim launched his career at Gawker in 2006 and has helped to build some of the web’s most beloved brands including the Onion, Slate and Serious Eats. He was Vice President of Slate’s award-winning branded content studio, overseeing a team of 15 and leading the studio through multiple award-winning projects. Before Slate, Jim returned to the internet juggernaut Gawker as Director of Advertising Strategy. He was previously the managing director of advertising and creative services at Serious Eats where he increased revenue by nearly 50 percent.  

Most recently Jim served as director of sales at Luster, a startup technology company serving the events industry. 

“I truly couldn’t be more excited to be joining this organization, especially at this particular moment in time,” Jim said. “The work that Digger’s editorial team is doing has arguably never mattered more, and the business team has done a wonderful job of effectively supporting that work through a diverse set of revenue streams. Our continued success will matter not only to Vermonters who count on Digger for their news every day, but also to other nonprofit media organizations nationally that are working hard to optimize their business models.” 

VTDigger is grateful to the American Journalism Project for investing in the strategic growth of our business operations to strengthen our journalism.

We will be hiring for two additional business office positions in the coming months, including a Director of Development and a Front End Web Developer. 

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