- US ecommerce sales grew by nearly a third in Q2, making up 16.1% of total retail sales.
- And its share will likely stay heightened as the pandemic accelerates consumers’ shift to digital.
- Insider Intelligence analyzes this industry and several others to provide in-depth analyst reports, proprietary forecasts, customizable charts, and more. Learn more about what we offer.
As many Americans continue to stay at home, it’s no surprise that consumers spent heavily on ecommerce: In Q2 2020, US retail ecommerce sales grew by almost a third (31.8%) from the previous quarter, or 44.5% year over year, per the US Census Bureau of the Department of Commerce (DOC).
That’s a total of $211.5 billion, up from $160.4 billion in Q1. However, this strong ecommerce growth wasn’t enough to offset losses from brick-and-mortar store closures, and total retail sales decreased 3.6% from last quarter.
Brick-and-mortar declines coupled with strong ecommerce growth led to ecommerce gaining nearly 5 percentage points in the total retail market in just one quarter. Ecommerce sales accounted for 16.1% of all retail sales in Q2—up almost 5 percentage points from Q1, according to the DOC. We estimate that ecommerce will make up 14.5% of US retail sales this year, up from 11.0% in 2019—the largest year-over-year increase since we began measuring the channel in 2008.
And we expect ecommerce to retain this increased share of the retail market after lockdowns are lifted. The pandemic has only accelerated consumers’ existing shift to the channel. Even as stores reopen and brick-and-mortar sales rebound next year, we expect ecommerce to only lose 0.1% share before continuing to rise by more than a percentage point each year until 2024. By then, US ecommerce sales will surpass $1 trillion to make up 18.1% of total retail sales.
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