Table of Contents
- 1 Your Marketing Roadmap: Get in the Marketing Mindset
- 2 How to Start and Operate a Small Business
- 3 Sell Online With E-Commerce Tools
- 4 Google Business Profile – How to Rank High On Google Local Search Results
- 5 The 5 Stages of Delegation to Energize Your Business Growth
- 6 Small Business Budgeting Made Easy
- 7 How to Complete A SWOT Analysis–A Step by Step Demonstration
- 8 Is Entrepreneurship for you?
- 9 The Basics of TikTok Digital Marketing
SCORE Chester and Delaware Counties is offering the following free webinar events in June.
On Tuesday, June 7, 10 to 11 a.m., this webinar workshop will teach easy, no-nonsense techniques to grow your page on Instagram and build your brand.
Instagram is constantly adding new features, but the key strategies for Instagram marketing success stay the same! I
Discover how to:
- Optimize your account name, profile pic, bio, and link to attract customers
- Create a “look” for your page that bolsters your brand
- Craft captions that capture your audience’s attention
- Post images that stand out in the feed
- Use the right hashtags to boost visibility
- Start using video for the extra “wow” factor!
- Integrate Instagram seamlessly with the rest of your social media
About the presenter
Brooke Miles founded Delaware ShoutOut to help busy entrepreneurs take the time and stress out of their social media marketing. Her company has served hundreds of clients, who have reported significant gains in followers, engagement, and traffic to their websites (without breaking a sweat).
Your Marketing Roadmap: Get in the Marketing Mindset
Join SCORE and small business expert and entrepreneur Ramon Ray for a fresh and new 4 part series. We’ll take you through the ultimate marketing essentials you will need for your business to be a success.
On Thursday, June 9, at 1 p.m., experience part 1 of the “Your Marketing Roadmap” webinar series. You will learn the key principles that you must know before you leverage marketing tactics.
What mindset do you need to be an effective marketer? Ramon will guide you through the key principles you must focus on before leveraging marketing tactics.
In this webinar you will learn:
- Who is your perfect customer?
- Do you know them better than they know themselves?
- Billion-dollar brands are not your competitors.
- The power of winning in small markets.
- Follow-up, frequency and engagement are your tickets to successful marketing.
About the Presenter:
Ramon Ray is an entrepreneur who has started four companies and sold two of them. He’s the founder of SmartHustle.com and entrepreneur in residence at Oracle NetSuite. His latest book, “Celebrity CEO”, is the playbook to building a strong personal brand.
Ramon’s interviewed President Obama, testified to Congress, and loves working with SCORE to inspire and educate small business owners.
How to Start and Operate a Small Business
On Tuesday, June 21, 6 to 7:30 p.m., learn what you need to start and operate a small business.
You have come to the right place if you are in the early stages of thinking about starting a small business, or even, if you have started up your business, and realized you missed a few things.
If you are thinking about “becoming your own boss” this is a chance to get an overview of the things you need to know.
Join attorney and SCORE presenter, Frank Farmer in a discussion of the ‘nuts and bolts” issues that should be considered when starting and operating a small business.
Frank will discuss topics including the need and usefulness of developing a business plan; selecting a business organizational structure; fictitious name registration; licensing; hiring employees vs. independent contractors; obtaining tax identification numbers and other related topics (as time permits).
About the presenter: A graduate of Widener School of Law and a member of the Pennsylvania Bar, Frank P. Farmer, Jr. has been engaged in the private practice of law since 1980.
Located in Kennett Square, but providing services throughout the Delaware Valley region, Frank’s practice, concentrates in the area of small business transactions, which includes the representation of individuals and business entities; starting, operating and/or buying/selling small businesses.
His services include, but are not limited to, incorporation services and registration of fictitious names; preparation and review of leases, contracts, employment agreements, shareholder/operating /partnership agreements; representation of buyers/sellers of businesses, conflict resolution, and problem-solving.
This program is being presented in partnership with the SBDC Kutztown, SBDC Widener, SBA, and Small Bussiness Assistance Center.
Sell Online With E-Commerce Tools
On Wednesday, June 22, 2 to 3 p.m., learn how to sell online to customers, the benefits of setting up an online store with Shopify, and how to list your products on Google. Plus, learn about more helpful tools to stand out online, such as Local Opportunity Finder and Grow My Store.
Learn how to sell your products online. We’ll walk through listing your products for free with your Google Business Profile and Merchant Center.
In this workshop, we’ll:
- Discuss the Products tab in Google Business Profile
- Introduce Google Merchant Center and the basics of creating a free account and a product feed
- Show you how to connect an E-Commerce website (using Shopify as an example) to the Merchant Center
Hosted by SCORE Lancaster-Lebanon, SCORE Chester & Delaware Counties, Susquehanna SCORE, and Grow with Google.
Google Business Profile – How to Rank High On Google Local Search Results
On Tuesday, June 14, at 1 p.m., stay current by learning about the changes made to the Google Business Profile service, how to manage your account, and ways to get more reviews.
An important first step in any local SEO strategy is to claim and verify your business’s Google Business Profile, formerly known as Google My Business, and the name isn’t the only change Google made to this service.
However, what hasn’t changed is the need for your local company to get listed on Google Business Profile so you can increase your chances of showing up in Google’s Local Pack, Local Finder and Google Maps.
In this session, we’ll cover changes to Google Business Profiles and you will also learn:
- How to manage your Google Business Profile in Google Search
- How to select the best categories for your business and why categories are so important
- Why you must frequently check your Google Business Profile for changes
- Ways to get more reviews and what you should do about negative reviews
- And much more
About the Presenter:
Sherry Bonelli is the owner of early bird digital marketing, is a Search Engine Optimization (SEO) and digital marketing professional with 23+ years’ experience. Her digital marketing agency, early bird digital marketing, serves clients all over the country.
Sherry is a Google Business Profile Platinum Product Expert and is a columnist for leading marketing websites like Search Engine Journal, Search Engine Land, MOZ, Adweek and others. She received Search Engine Land’s 2018 SEO Contributor of the Year Award.
She is a recognized presenter and speaker at leading digital marketing conferences, podcasts and webinars like Traffic & Conversion Summit (2018, 2019, 2021), State of Search, Digital Marketer, SCORE, MOZ, Edge of the Web, Local Marketing Institute, Midwest Digital Marketing Conference, Duct Tape Marketing and others. Sherry holds a Master’s Degree in Internet Marketing. She is also a LinkedIn Learning Instructor, Adjunct Instructor for several colleges and universities and is the host of The Marketing Plan Podcast.
The 5 Stages of Delegation to Energize Your Business Growth
On Thursday, June 16, at 1 p.m., learn how to regain work balance, create freedom and grow your business by delegating your workload and focusing on key tasks.
Owning a business can be rough. With so many ideas and tasks, you could work every night and weekend and still not get everything done. It is so easy to let your personal life, family life, and goals suffer as the demands of your business increase.
During this webinar, presenters Lisa Crilley Mallis & Laura Licursi, co-founders of Delegate Like A Pro, will explain how delegating is the answer to regaining balance and creating the ability to scale your business.
In this webinar you will learn:
- Why delegating is a feasible way to create time freedom
- How to understand the 5 Stages of Delegation
- How to reclaim at least one hour of your day by delegating
About the Presenters:
Laura Licursi is the Co-Founder of Delegate Like a Pro and a Resource Strategist for Business Owners. She has been in the virtual assistant space for 23 years helping busy professionals, attorneys, and small business owners go from overwhelmed to structured and productive.
Lisa Crilley Mallis is the Co-Founder of Delegate Like A Pro and she is a time strategist who helps business owners transform busyness into strategic action so they can get more done in less time.
Small Business Budgeting Made Easy
On Tuesday, June 21, at 1 p.m., learn why an annual budget is necessary for running and maintaining a small business.
Having a business budget is key to working effectively as a small business owner and especially if you’re running a business with a business partner.
In this webinar you will learn how a budget can help grow your business and solve problems.
At the end of this webinar you’ll be able to:
- Understand the budget process
- Set realistic goals
- Evaluate a budget
- Measure actual results
About the Presenter:
Terry Bishop, CPA is Managing Partner of the Chicago office for Core Financial Outsourcing. He has over twenty years of expertise in outsourced B2B solutions, first by consulting with major CPG companies in international market research and then in public accounting with small businesses, entrepreneurs and larger entities in areas of accounting, finance, tax planning and other advisory services.
Over the last decade Terry has been a leader in the outsourced accounting profession by utilizing cloud-based technology to create virtual workflows and innovative outsourcing capabilities that can service clients in local, regional and national markets to operate as their outsourced Accountant, Controller, CFO and Business Partner. His industry expertise includes Professional Services, Light Manufacturing, Distribution and Lab Sciences.
How to Complete A SWOT Analysis–A Step by Step Demonstration
On Thursday, June 23, at 1 p.m., get an overview of a SWOT analysis and examples from well-known companies to help you create a strategic plan for your business.
Understanding your business as a whole using a SWOT (strengths.weaknesses.opportunities.threats.) analysis will allow you to identifying the critical factors of your business and help you create a strategic plan for a successful future.
In this webinar you will get a brief overview of a SWOT analysis with examples from well-known companies. Finally in this webinar there will be an interactive live demonstration of an actual SWOT with an attendee.
We encourge atendees to have the following information avaliable:
- Your business’s Strengths
- Your business’s Weaknesses
- Your business’s Opportunities
- Your business’s Threats
About the Presenter:
John Tile has over 42 years’ experience in industry holding various leadership positions in engineering, logistics, safety, and program management. John has also worked with international customers including; Australia, Canada, England, Egypt, Israel, Saudi Arabia, and Thailand.
John can help you in areas of strategy, business planning (startups and sustaining businesses), business development, people leadership/mentoring, marketing, business financials, competitive analysis, customer relationships, safety culture, and business metrics.
This webinar is sponsored by Progressive Commercial Insurance.
Is Entrepreneurship for you?
On Monday, June 27, 6 to 7:30 p.m.; and again Monday, July 11, 10 to 11:30 a.m., learn about the various aspects of business ownership during these in-person workshops.
Small business ownership comes in many forms. From starting a business, purchasing a franchise, or buying an existing business, there are some things you should consider; some questions to ask.
Whether you are considering starting a new business, turning your side gig into a full-time job, or trying to earn an income from your hobby, this workshop is for you!
This presentation will help you answer:
- Do I have the personality to “build my dream business”?
- How do I get started?
- What should I know before “jumping” in?
- Where can I go for support?
About the presenter
Jerry Francis spent his career in sales and marketing, working in distribution/channel development for multiple product lines, with small entrepreneurs and major distributors for a Fortune 50 company. Jerry is a SCORE volunteer, serving as a Mentor, Presenter, Board Member, and former Chair.
The June 27 workshop will take place at the Widener University Leslie C Quick Center, 1304 Walnut St., Room 107 in Chester.
The July 11 workshop will take place at the Pennsylvania Career Link Chester County office, 479 Thomas Jones Way Ste 500 in Exton.
The Basics of TikTok Digital Marketing
On Thursday, June 30, at 1 p.m., learn the essentials of TikTok digital marketing, including TikTok SEO, hashtags, influencers, and how to optimize your profile.
TikTok is just one tool in every smart marketer’s arsenal, but to begin your TikTok journey on the right foot you need to understand TikTok SEO, hashtags, influencers, and how to optimize your profile.
During this webinar, Mike Corso, founder of Roovio, will walk you through his proprietary 8 Step TikTok Domination Method. Do not waste another minute trying to promote your business on TikTok until you join us on June 28th.
During this one-of-a-kind webinar you will:
- Learn how to master TikTok SEO
- Learn how the TikTok algorithm works
- Learn everything you need to know about TikTok ads
- Learn what kind of videos to post
- Learn how to optimize your profile and why it is SO important
About the Presenter:
Mike Corso is a digital marketing expert and public speaker with expertise in lead generation, SEO, Google Business Profile, social media, cost per click advertising and website development. Mike grew up in Roslyn, Long island (NY) with a great family (3 older siblings) and dreams of either pitching for the Mets or performing trumpet solos at Madison Square Garden.
The baseball dream is over but music never dies @ jacktoad.com 😉 Recreational time is also spent jogging, biking, playing tennis, sailing a hobie cat, cooking and reading. Otherwise, Mike is very happily married to his 8th grade sweetheart and has 3 sons. Finally, Mike hates the fact that he has not been to Italy.
Since 1964, it has provided education and mentorship to more than 11 million entrepreneurs nationwide.
SCORE Chester and Delaware Counties has been operating since 1985. It has 100 dedicated volunteers today. They provide confidential mentoring at no charge. They offer business seminars, workshops, and webinars to benefit the local community.
SCORE is a 501(c)(3) nonprofit organization and a resource partner of the U.S. Small Business Administration (SBA).
Find out more about SCORE by clicking here.