Last month was an odd sort of anniversary at Microsoft. In the summer of 2015, Taylor Swift’s Bad Blood and Wiz Khalifa’s See You Again topped the charts while speculation about the iPhone 6S was running wild.
And that July, Microsoft announced one of its most spectacular fails — ever.
Satya Nadella, just a year into his tenure as Microsoft CEO, announced a $7.6 billion financial loss for Microsoft because of the company’s failed acquisition of phone giant Nokia, announced in 2013. Worse, 7,800 workers would lose their jobs. Nadella pretty much said they’d step back from the smartphone market in the near future.
“We are moving from a strategy to grow a standalone phone business to a strategy to grow and create a vibrant Windows ecosystem including our first-party device family,” Nadella said in an email to Microsoft employees at the time. “I am committed to our first-party devices,