Google’s new small business holiday hub is full of resources marketers can use to prepare for the busiest shopping season of the year.
The mini-site contains personalized recommendations to assist businesses with reaching shoppers across Google Search, Google Shopping, and Google Maps.
Reaching customers online is especially crucial this year, as Google points to a study showing 71% of US adults plan to do more than half of their shopping digitally.
Those shoppers say they’re open to buying from new retailers, especially local small businesses.
To be exact – 66% of people in the US who plan to shop this holiday season say they will shop more at local small businesses.
Google is helping to ensure customers can find those local businesses online by putting together a hub of holiday marketing resources.
Let’s take a look at what’s available so far and how marketers can use the resources to enhance