Since the announcement of the nationwide lockdown in the US due to the COVID-19 virus, the CPG industry has witnessed a dramatic shift in consumer behavior. This has led to uncertainty and losses within the industry. US CPG companies face challenges such as demand-supply inadequacies, extremely high demand for certain SKUs, a substantial decrease in demand for non-essentials, and adapting logistics strategies. Therefore, Infiniti’s industry experts analyzed CPG industries in other infected countries and developed an action plan for the US CPG industry to combat COVID-19 successfully.

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Minimizing the Business Impact of COVID-19 in the US CPG Industry: Three Key Strategies (Graphic: Business Wire)

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