New business success is not all about size – it’s about meeting your objectives with minimal stress and cost.
Too many of you business owners think success only means being the next Amazon, or you stress yourself out trying to be everything to every customer.
In reality, the opportunities are greater for starting with a micro-business, ideally from your special expertise or passion, with fewer than five employees, and just enough sales to comfortably support you and your team.
This type of business has long been primarily run out of the home, well before COVID-19 made that a necessity, and it still works to keep the costs of operation down. In time, many businesses outgrow their meager beginnings, to become major enterprises, comparable to the current giants Amazon and Apple. These are proof that you don’t