A digital marketing project undertaken by University of Wisconsin Oshkosh students in the spring has earned recognition from the Mid-American Business Dean’s Association (MABDA).

Kathy Fredrickson

The assignment, called Small Business Marketing SOS, was put together by digital marketing lecturer Kathy Fredrickson in her 300-level digital marketing class. It picked up an honorable mention nod in the business innovation category. The work will be shared with deans across the Midwest at a MABDA conference later this month.

The SOS project connected students with small business owners in the early months of the coronavirus pandemic. The students were tasked with identifying weaknesses in the business’ digital marketing and offer solutions in 12 measurable areas. Students paired up with a range of businesses and nonprofits, including a salon, an auto repair shop and a chiropractic office.

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