- We learned this week that the Trump campaign may have tried to dissuade millions of Black voters from voting in 2016 through highly targeted online ads.
- The investigation, by Channel 4, highlighted a still little-understood online advertising technique, microtargeting.
- This targets ads at people based on the huge amount of data available about them online.
- Experts say Big Tech needs to be much more transparent about how microtargeting works, to avoid overblown claims but also counter a potential threat to democracy.
- Visit Business Insider’s homepage for more stories.
The Trump campaign in 2016 used online ads to try and dissuade Black voters from voting, according to an investigation this week by UK broadcaster Channel 4.