Instagram is a far more liberal-friendly place than Facebook, according to new data from Facebook.
Moreover: Instagram users are far more likely to share liberal-leaning messages, including support for the Black Lives Matter movement and climate change, than Facebook users.
That’s according to new data from Facebook-owned CrowdTangle reported by Axios, which highlights climate change, the Black Lives Matter movement, and the anti-Trump “Resist” movement as some of Instagram’s most popular content.
By comparison, on Facebook, the Trump campaign slogan “Make America Great Again” received more than double the interactions it did on Instagram.
Instagram’s userbase also skews younger than Facebook, according to the Pew Research Group. Among the 65 and older crowd, just 8% of survey respondents said they used Instagram. That jumps to nearly 50% for Facebook use among the same demographic.
That age disparity helps to explain at least part of the difference between political ideology popularity