- Mercedes is hanging its profitability on the success of the new 2021 S-Class, according to Reuters.
- The company’s revenue slid 30% in Q2.
- The S-Class stands out from its competitors because it’s the newest and currently most technologically advanced.
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Wednesday saw the official reveal of the all-new 2021 Mercedes-Benz S-Class — a car Mercedes is hanging a lot of hope on.
As the most executive sedan in the German automaker’s playbook and its most profitable model, the S-Class is important. With it, Reuters’ Emma Thomasson and Ilona Wissenbach report, Mercedes hopes to be back in the black in 2021 after the COVID-19 pandemic wrecked luxury car sales.
After a 30% decline in Q2 revenue and a $2 billion loss before interest and taxes, Reuters reports, Daimler CEO Ola Kaellenius is in cost-cutting mode. Kaellenius, who took over from Dieter Zetsche last year, noted