More American companies should adopt King Arthur Flour’s business model.
Ask any Dartmouth student what they miss most about Hanover, and chances are a handful of bright-eyed sophomores and jaded seniors will say King Arthur Flour — generally referred to in the Dartmouth community as KAF. The popular cafe and baking goods supplier, now called King Arthur Baking Company, has secured a loyal following among Dartmouth students past and present. The promise of their spongy pepperoni pizza after class kept me alive during midterms, and grabbing an iced maple latte before my 10A quickly became a morning ritual. But it is not just the delicious bakery options that made Dartmouth students line up outside KAF’s doors like every day was opening day. At the heart of it all, KAF is a responsible company. By prioritizing social and environmental responsibility, corporations like KAF offer a