Allison Barr Allen is the Co-Founder and Chief Operating Officer at Fast, based in San Francisco.

As Covid-19 drove people into lockdown this year, it also drove them online in nearly every aspect of their lives. Entire companies relocated to Zoom. Doctors treated patients through computer screens, and e-commerce giants saw their profits soar. Meanwhile, small businesses, particularly those that depend on a physical presence to sell their products or services, have been hit hard. Just as online shopping went from a convenience to a necessity for consumers, digital channels have become a requirement for retailers of all types and sizes to survive. And even when the pandemic is over, there is ample evidence that customers will continue to shop online in ever-greater numbers.

While most retailers today have some kind of online presence, the world of e-commerce technology can be vast and confusing. It seems like it

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Amazon is on track to invest $18 billion in 2020 to help small and medium-sized businesses grow their sales, according to a recent blog post.

The retail giant plans to invest an additional $100 million to help small businesses around the world increase their sales and reach new customers on Prime Day and throughout the holiday season.

“This new investment will go toward putting a spotlight on the diversity of small businesses selling in Amazon’s store, positioning them for increased sales during Prime Day and throughout Q4,” the company wrote.


According to the “e-tail” giant, small and medium-sized businesses have experienced continued growth despite the impact of the coronavirus pandemic.

For the 12-month period ending in May, Amazon’s third-party sellers sold more

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