a person standing in front of a mirror posing for the camera: Man wearing a face mask following the coronavirus disease (COVID-19) outbreak is seen at a counter displaying drones and other products at DJI's flagship store in Shenzhen


© Reuters/DAVID KIRTON
Man wearing a face mask following the coronavirus disease (COVID-19) outbreak is seen at a counter displaying drones and other products at DJI’s flagship store in Shenzhen

By David Kirton

SHENZHEN, China (Reuters) – Chinese drone giant SZ DJI Technology Co Ltd has been making sweeping cuts to its global sales and marketing teams as it faces coronavirus headwinds and mounting political pressure in key markets, current and former staff told Reuters.



a group of people standing in a room: People wearing face masks following the coronavirus disease (COVID-19) outbreak shop at a DJI's flagship store in Shenzhen


© Reuters/DAVID KIRTON
People wearing face masks following the coronavirus disease (COVID-19) outbreak shop at a DJI’s flagship store in Shenzhen

The world’s biggest drone maker has slashed its corporate sales and marketing team from 180 to 60 at its Shenzhen headquarters in recent months, with similar cuts on the consumer side, according to people with knowledge of the matter.



a group of people standing in front of a building: People wearing face masks following the coronavirus disease (COVID-19) outbreak walk past DJI's flagship store in Shenzhen


© Reuters/DAVID KIRTON
People wearing face masks following the coronavirus disease (COVID-19) outbreak walk past

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