Much has been discussed and covered about the rapid change of agency models. The pandemic certainly accelerated some uncomfortable decisions, but most shops, big and small, were well on their way to figuring out how to remain relevant for brands and clients.
Determining the best way forward is, at its worst, an uneasy exercise that reveals shortcomings. At its best, a more forensic look at how an agency business runs can result in an opportunity to regain focus and, critically, business momentum.
In Colle McVoy’s case, its reinvention is far from lip service and resulted in the MDC Partners shop reeling in an impressive 11 new brands to its roster since March, including AccuWeather, Deluxe Corporation, Safelite, Schwan’s Home Delivery and U.S. Bank. The agency also expanded its work with existing clients like 3M, Land O’ Lakes, Target, UnitedHealth Group and others.
The success, however, was born from a clear