The Federation of Associations in Indian Tourism & Hospitality (FAITH), the policy federation of all the national associations representing the complete tourism, travel and hospitality industry of India (ADTOI, ATOAI, FHRAI, HAI, IATO, ICPB, IHHA, ITTA, TAAI, TAFI), has urgently requested the negative travel advisory from the US to India to be addressed.
FAITH stated that the US currently has a travel advisory, rated level 4 for India (as on August 23). On a scale of 1-4, this is the highest level of risk rating, carrying with it the advice of ‘do not travel’.
The US has highlighted terrorism, crimes against women, and insurgency among other reasons apart from the increase in the number of cases of the coronavirus for keeping India at level 4.
FAITH Associations have highlighted that the US is the most important long-haul source market for India for most segments of travel. Over the past 10