After launching its services in India in 2016, Netflix has been tweaking its content strategy to make it more broadbased. The over-the-top (OTT) streaming player is investing ₹3,000 crore to ramp up original Indian content. It has also launched a mobile-only plan at ₹199 in a bid to make its services more affordable.

Also read: OTT platforms witness uptick in usage, subscriptions during Covid

BusinessLine spoke with Monika Shergill, Vice-President, Content, Netflix India, to understand how the American company is making itself more relevant for its Indian subscribers. Excerpts:

When Netflix started services in 2016 it was seen as a niche platform catering to the English speaking urban elite segment. Over the last four years, have you been able to make it more broadbased with your content strategy?

We entered as a very key premium player in the market but from the time we entered, the strategy has been to

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With a baby on the way, Desi Perkins is also giving birth to something else: a brand. 

The YouTube star, who has amassed more than 3 million subscribers to her 7-year-old beauty channel, took fans by storm when she launched her own brand, DEZI, in July. The brand’s introduction to fans centered on a wide-ranging line of sunglasses, but as the mom-to-be explained to E!’s Lilliana Vazquez during an exclusive interview in celebration of Hispanic Heritage Month—popularly known as Latinx Heritage Month—this is just the beginning. 

“It is an ‘everything under the sun’ brand is what I always tell Steven [Perkins],” she told Lilliana, referencing her longtime husband. “It’s just my dreams in one. When I was growing up, my mom always told me, ‘Mija, you know, you really gotta focus on one thing that you really love and get really good at that one thing and that

Read More

With a baby on the way, Desi Perkins is also giving birth to something else: a brand. 

The YouTube star, who has amassed more than 3 million subscribers to her 7-year-old beauty channel, took fans by storm when she launched her own brand, DEZI, in July. The brand’s introduction to fans centered on a wide-ranging line of sunglasses, but as the mom-to-be explained to E!’s Lilliana Vazquez during an exclusive interview in celebration of Hispanic Heritage Month—popularly known as Latinx Heritage Month—this is just the beginning. 

“It is an ‘everything under the sun’ brand is what I always tell Steven [Perkins],” she told Lilliana, referencing her longtime husband. “It’s just my dreams in one. When I was growing up, my mom always told me, ‘Mija, you know, you really gotta focus on one thing that you really love and get really good at that one thing and that

Read More