After launching its services in India in 2016, Netflix has been tweaking its content strategy to make it more broadbased. The over-the-top (OTT) streaming player is investing ₹3,000 crore to ramp up original Indian content. It has also launched a mobile-only plan at ₹199 in a bid to make its services more affordable.
Also read: OTT platforms witness uptick in usage, subscriptions during Covid
BusinessLine spoke with Monika Shergill, Vice-President, Content, Netflix India, to understand how the American company is making itself more relevant for its Indian subscribers. Excerpts:
When Netflix started services in 2016 it was seen as a niche platform catering to the English speaking urban elite segment. Over the last four years, have you been able to make it more broadbased with your content strategy?
We entered as a very key premium player in the market but from the time we entered, the strategy has been to