An item featuring a sacred Hindu image won’t be heading to the shore any time soon.



Online retailer Wayfair has pulled a beach towel depicting the Hindu deity Ganesha.


© Jenny Kane
Online retailer Wayfair has pulled a beach towel depicting the Hindu deity Ganesha.

Online retailer Wayfair has yanked off its website a beach towel emblazoned with deity Ganesha, which resembles an elephant, after a complaint from a Hindu organization, reported The Associated Press.

In a statement, Universal Society of Hinduism president Rajan Zed claimed Wayfair not only removed the item less than one hour after listening to the gripe but offered an apology, too.

Zed called the “Hindu Elephant Beach Towel,” which cost $26, “highly inappropriate” but thanked the Boston-based retailer for its understanding.

“(Wayfair) should not be in the business of religious appropriation, sacrilege and ridiculing entire communities,” commented Zed, who advises companies’ senior executives to receive cultural and religious sensitivity training.

Hindus worship Ganesha as a wisdom deity

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