The U.S. Chamber of Commerce will launch new advertising campaigns on behalf of Sens. Joni Ernst (R-Iowa) and Thom Tillis (R-N.C.) next week, the group’s first major foray into two battleground states at the heart of the fight for control of the Senate.
The Chamber will spend a six-figure sum in the Cedar Rapids and Des Moines media markets, and an additional $100,000 on advertising directed to streaming services to reach cord-cutters in order to promote an Ernst bill to cut prescription drug costs. Data compiled by a source watching the advertising market pegged the TV spending at about $350,000.
“The U.S. Chamber is supportive of this common-sense solution that will lower prescription drug prices for Iowa seniors and families, particularly crucial in light of the COVID-19. This issue advocacy campaign highlights the business community’s support for Sen.