• Microsoft on Tuesday announced the launch of Microsoft Video Authenticator, a tool designed to spot when videos have been manipulated using deepfake technology.
  • Deepfakes are typically videos that have been altered using AI software, often to replace one person’s face with another, or to change the movement of a person’s mouth to make it look like they said something they didn’t.
  • Microsoft said it’s inevitable deepfake technology will adapt to avoid detection, but that in the run-up to the election its tool can be useful.
  • Visit Business Insider’s homepage for more stories.

Microsoft is trying to head off deepfake disinformation ahead of the 2020 election by launching new authenticator tech.

In a blog post on Tuesday, Microsoft announced the launch of a new tool called Microsoft Video Authenticator, which can analyze photos or videos to give “a percentage chance, or confidence score, that the media is artificially manipulated.” For videos,

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AI avatars and synthetic video production could provide organizations with entirely new capabilities for training and multilingual global communication in the years ahead.

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Image: Synthesia

In the digital age, the line between the material world and simulation often blur. The realm of simulacra is very much intermeshed within an increasingly virtual reality. The proliferation of synthetic media has created a vast realm of possibilities from deepfake-enabled political misinformation to a wholly new type of computer-generated Instagram influencer.  Moving forward, synthetic media and artificial intelligence (AI could transform the way companies target global audiences and provide internal core competency training. Digital education avatars could also boost engagement and memory retention in the virtual classroom. An AI video production company, Synthesia, is working with a host of clients across industries to reshape the way organizations train, educate, disseminate information, and more.

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