By CASSIE KUHN, Decatur Daily
DECATUR, Ala. (AP) — Two Decatur women mixed secret ingredients with pigment and water to create a few messes and their own line of sidewalk chalk that’s helped offset the coronavirus pandemic’s impact on their regular businesses.
Ashley Ashwander and Lindsey Faulkner launched their Hopscotch chalk brand in mid-April, when small businesses were struggling to keep operating and children were stuck at home looking for quarantine-friendly activities.
“We make every bit of it from scratch, right here in Decatur,” Ashwander said.
With the help of three part-time employees, Ashwander and Faulkner handle each stage of their process — from mixing ingredients to packaging — at The Albany, an event venue in downtown Decatur that Ashwander owns.
They said initially, making chalk was a messy process that left them covered in glitter, “chalk icing” that decorates their product and chalk ingredients in every color of the