A digital marketing project undertaken by University of Wisconsin Oshkosh students in the spring has earned recognition from the Mid-American Business Dean’s Association (MABDA).

Kathy Fredrickson

The assignment, called Small Business Marketing SOS, was put together by digital marketing lecturer Kathy Fredrickson in her 300-level digital marketing class. It picked up an honorable mention nod in the business innovation category. The work will be shared with deans across the Midwest at a MABDA conference later this month.

The SOS project connected students with small business owners in the early months of the coronavirus pandemic. The students were tasked with identifying weaknesses in the business’ digital marketing and offer solutions in 12 measurable areas. Students paired up with a range of businesses and nonprofits, including a salon, an auto repair shop and a chiropractic office.

“Digital marketing is a top 10 career and there’s no better way to prepare our students

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From Digital Spy

Home and Away spoilers follow for UK viewers.

Home and Away star Patrick O’Connor has revealed that it was his idea to give Dean Thompson a secret son storyline.

Next week’s episodes on UK screens see Dean’s life change forever, as his old flame Amber Simmons (Madeleine Jevic) tells him that she has a son and he’s the father.

Dean will later decide to meet his son Jai, realising that he wants to be part of his life.

Speaking to Digital Spy about how the storyline came about, Patrick explained: “Funnily enough, I suggested it to the writers. I had some acting lessons, as we have a coach on set that helps us, so if you have got any questions about acting or scripts or any of that, then they can help you out.

Photo credit: Channel 5
Photo credit: Channel 5

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