Daymond John wearing a suit and tie: Roy Rochlin/Getty Daymond John


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Roy Rochlin/Getty Daymond John

Daymond John is continuing to pay it forward.

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The Shark Tank investor, author and FUBU founder — who has spent a large portion of his career mentoring hopeful business owners — is launching Black Entrepreneurs Day, a free and virtual livestream event that will celebrate and provide guidance for Black business and entrepreneurship.

Scheduled for Oct. 24, the event, which is presented by Chase for Business, will feature insightful conversations with top business leaders and celebrities, including Shaquille O’Neal, Gabrielle Union, Jamie Foxx, LL Cool J, BET’s co-founder Robert Johnson, Chase Bank’s Global Head of Diversity and Inclusion Brian Lamb and more.

John, who will be leading the conversations, tells PEOPLE that he hopes attendees leave the event feeling “inspired.”

“I hope they see Bob Johnson, who created BET, who inspired LL Cool J to become who he is. I

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What do Black entrepreneurs—more than 40% of whom have shuttered their businesses amidst the pandemic—need during this unprecedented time? If you ask Daymond John, it’s support from industry peers, honest conversations about Black business and, during a time of heightened emotional stress, quality entertainment. 

“You see people out there burning businesses when they should be building them,” the FUBU founder and CEO and Shark Tank investor tells Forbes. “People of color need more inspiration and more of the right inspiration, instead of letting out frustrations and disappointment in today’s current environment in a negative way.”

John turned his anger into action. The result: Black Entrepreneurs Day Presented by Chase for Business, an inaugural event on Oct. 24 that will bring together business leaders such as

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As many small businesses face challenges during the coronavirus pandemic, Lowe’s is giving them a chance to get their products on its store shelves and website, according to a report by CNBC.

Lowe’s CEO Marvin Ellison said Tuesday on CNBC’s “Squawk on the Street” that the home improvement retailer is teaming up with Daymond John, a star of ABC’s “Shark Tank,” to mentor entrepreneurs across diverse backgrounds, listen to their pitches and narrow the pool to standouts. The initiative will ultimately culminate in a one-day pitch competition judged by Lowe’s executives and hosted by John.

Ellison said Tuesday that the new effort was inspired by the outpouring of interest and great need. He said Lowe’s has gotten more than 800,000 applications for the grants since it began the program in May. “The demand from this program led us to understand that there’s a lot more that we should be doing,”

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‘Making It… With Lowe’s’ invites entrepreneurs from underrepresented communities to pitch their products to Lowe’s executives, for a chance to be sold online and in stores

MOORESVILLE, N.C., Sept. 15, 2020 /PRNewswire/ — Every day, small businesses across America struggle to get their products in front of a company or business leader who can propel them forward, into the hands of the masses – and entrepreneurs from underrepresented communities face even tougher obstacles. Today, Lowe’s and Daymond John, star of ABC’s Shark Tank and a New York Times best-selling author, are creating opportunities for diverse small businesses to pitch their products to a Fortune 50 company, providing the platform and letting the entrepreneur do the rest. 

Making it… With Lowe’s invites hundreds of entrepreneurs to break through traditional processes and pitch their products directly to Lowe’s for a chance to be sold on Lowes.com and in Lowe’s

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“Shark Tank” investor Daymond John told CNBC on Tuesday that he believes his new effort with Lowe’s to help diverse entrepreneurs can have widespread appeal — and a big impact. 

“You can get a million applicants, hopefully. I want people to step up to this,” he said on “Squawk on the Street.” “When you talk about diversity … you’re not only talking about people of color, you’re talking about females. You’re talking about LGBTQ, you’re talking about veterans, so this could be a lot of people.” 

The initiative is called “Making it… With Lowe’s,” and it gives minority-owned small businesses an opportunity to have their products on the home-improvement retailer’s shelves and website. The application window launches Tuesday and is open through Sept. 25.

Applicants will be narrowed down to eventually five finalists, according to a Lowe’s press release. John will help mentor and prepare them for their pitch directly

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