Entrepreneur and leader in B2B solutions in both U.S. and Europe; Founder and CEO of Aparavi Software Corp. in Santa Monica, California USA.

Apart from building a team of rock star employees, one of the most important decisions business leaders can make concerns data. Years ago, upon the advent of companies like Google and Facebook, it was said that oil was no longer the world’s most valuable asset — but rather, data was the new oil.

Today there is a very different analogy: Data is water. It is no longer an asset; it is a necessity. It’s the very lifeblood of an organization. Without water, nothing would exist. Without data, a company wouldn’t exist.

The decisions we make about our data are therefore existential. But most of us are making decisions blindly, or not making decisions at all, because we have little understanding of or visibility into our

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