FMCG major, ITC Ltd will look to strengthen the presence of fresh dairy offerings under the “Aashirvaad Svasti” brand across the eastern region. Post consolidating presence in the existing 25-odd markets, and upcoming ones of Bihar and West Bengal, over the “next few years”, it will tap other states of the east.
According to Sanjay Singal, Chief Operating Officer – Dairy and Beverages, ITC has a presence in 24 markets including Patna in Bihar; while in West Bengal it is present primarily in Kolkata and the suburbs in the fresh dairy category. New markets in Bengal are being explored, and procurement of milk from farmers in the state is being ramped-up as part of its expansion plans.
The company has three facilities in these states, one each in Munger, Patna and Howrah.
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ITC entered the dairy segment in 2018,