In the last few years, along with the rise of ecommerce, the Direct-to-Consumers (D2C) companies have also started popping up in the Indian business ecosystem.
Traditionally, the retail business was run by distributors. However, with the advent of the internet, it became easier for companies to reach out to their consumers with ecommerce platforms coming to the fore.
With the D2C way of doing business, the brands reach their target customers directly, removing the middlemen and retail stores innate to the traditional business model. This saves a lot on the cost of the product and also enables the brands to understand their customers’ demands better.
There are many homegrown companies that are finding success with their D2C business model. Here are their inspiring stories.
Fit and Glow (Wow skin science)
(L-R) Arvind, Ashwin, Karan,and Manish
Four years ago, Arvind Sokke, Ashwin Sokke, Manish