The coronavirus pandemic has shone a spotlight on working conditions worldwide, including a major focus on which employees have had to continue working in person with fewer protections than others. Often, these employees come from marginalized communities that are already disproportionately affected by the virus.

While the pandemic will not be with us forever, many people from marginalized communities will continue to face higher barriers to employment and live with the effects of cycles of poverty long after it is over. Consumers, however, are increasingly taking notice of — and punishing —companies that fail to employ and provide protections to vulnerable populations.

Many companies, Certified B Corporations prominently among them, are strategically hiring people from these communities. These companies are using new and innovative business practices to effectively support their workers, from open

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