Otto Aviation is looking for investors to advance its unconventional “Celera” business aircraft from a prototype to a production airplane built in the thousands. The media attention the company has garnered since formally unveiling the Celera 500L last week is no doubt pleasing.

But with the spotlight comes scrutiny and the questions that all startup aviation manufacturers face. The answers often determine whether a new effort even reaches the market. In Otto’s case the mere appearance of the Celera with its bulbous fuselage, pusher propeller and short, thin wing, leads to questions.

The man responsible for the project, and the Celera’s distinctive shape, is William Otto Sr., a former researcher at Los Alamos National Laboratory, chief scientist at North American Aviation (subsumed by Boeing in the 1990s after a series of mergers) and founder of aviation

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