The cannabis company that partnered with Ice Bucket Challenge founder Pete Frates to raise awareness about the benefits of medical marijuana as he battled ALS is paying it forward by sponsoring an ice bucket challenge of its own this month.



a group of people on a stage: Staff members at Curaleaf dispensary in Provincetown, Massachusetts doused with Rainbow Pride colored water outside store. (Curaleaf)


© Provided by Boston Herald
Staff members at Curaleaf dispensary in Provincetown, Massachusetts doused with Rainbow Pride colored water outside store. (Curaleaf)

More than 200 employees at Curaleaf Holdings’ seven dispensaries in Massachusetts will take the icy plunge this month– August is Ice Bucket Challenge Month in Massachusetts — to help raise money for amyotrophic lateral sclerosis, the degenerative neurological condition the former Boston College baseball captain was diagnosed with in 2012.

“We know how important Pete Frates was to the BC community and to the world,” said Curaleaf CEO Joe Lusardi. The challenge is the company’s way of keeping “Pete’s mission and memory alive,” Lusardi said.

Curaleaf is

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