HARTLAND, Wis., Oct. 13, 2020 /PRNewswire/ — To earmark the launch of their new website, Ocreative, an integrated marketing agency, also announced they’ve been generously recognized by the Academy of Interactive & Visual Arts (AIVA) for their outstanding work in traditional and digital marketing. With over 6,000 entries from companies and agencies spanning the globe, the Communicator Awards are one of largest awards of its kind in the world.

“We have the opportunity to work with some really incredible, innovative clients,” says Founder and Chief Creative Officer, Andrea Koeppel. “They trust us with their business, and we work hard to honor their vision, goals, and messaging with top-tier work.”

Working closely with clients and creating an environment of transparency and open communication are paramount to Ocreative’s success, she explained. So much so, that they chose to center their new website around their client relationship philosophy. “We really wanted

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FCB Health New York hired Laura Mizrahi as executive creative director.

FCB Health New York managing director Kathleen Nanda announced the news of Mizrahi’s hire yesterday.

“I am very excited to have Laura on board as executive creative director,” Nanda said in a statement. “Her extensive experience in healthcare and distinguished creative leadership will make her a valuable asset to our team, and I am confident she will transition into her new role with ease.”

Mizrahi formerly led creative for the New York office of Razorfish Health as svp, executive creative director, where she led accounts across the immunology, neurology, anti-viral and rare disease sectors.

Mizrahi spent over a decade with Grey, rising to group creative director leading the agency’s healthcare accounts. While she has worked across a number of pharmaceutical brands, Mizrahi is best known for her work on Cialis, helping the brand rise from third to the top

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Press release content from Accesswire. The AP news staff was not involved in its creation.

CHARLOTTE, NC / ACCESSWIRE / October 9, 2020 / Creative Behavior LLC is transforming the marketing approach for its clients by harnessing the power of AI into digital marketing. The technology will help their existing clientele to understand their users changing needs and preferences. The technological revolution of AI predictions have made digital marketing rethink how artificial intelligence can be integrated into digital marketing programs. The significance of using this technology is the business owners can focus on their core competencies, as technologies such as chatbots will do half of the work. Even the personalized content and marketing approach for the client’s immediate users will turn the business 360-degrees.

According to Keith Schilling, the owner of Creative Behavior, “The AI helps provide valuable insights to marketing strategies and advancements. With AI,

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Photo credit: Aleksandr Zubkov - Getty Images
Photo credit: Aleksandr Zubkov – Getty Images

From Good Housekeeping

Participating in community service is one of the most rewarding things you can do. No matter your age, giving back can help you build friendships, develop new skills, and increase life satisfaction — all while making the world a better place. It’s no wonder that in a Good Housekeeping poll of over 4,000 people, 19% of respondents said they typically volunteer once a month and another 19% said they volunteer even more than that.

Ahead, we’ve found the most impactful community service ideas for volunteers of all ages. Remember: these ideas are meant to be general. If one speaks to you, think of ways you can personalize it toward your interests and expertise. Don’t be afraid to think big either. While you could totally pick up litter at the beach by yourself, you’d cover a lot more land if you

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When celebrities arrive on a red carpet or at a special event, they seem so naturally put together with bold hair looks that make a statement, often inspiring an attempt at imitation by the public during their next salon appointment. However, a trendsetting hair moment captured by countless photographers and shared almost instantaneously around the world has become a major business in its own right. And for Chris Appleton, award-winning celebrity hairstylist, business is booming.

Appleton, 37, discovered his passion for hairstyling when he was around nine years old in his hometown of Leicester, England, using his mom as his first hair subject and quickly realizing the power of hairstyling going far beyond just the physical look. “I used to do her hair and I wanted to make her look like a Hollywood star,” Appleton recalls about his mom. “I

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The Rev. Deborah Bowsher looked around the empty halls of her Zanesville church and saw an opportunity.

“While the Red Cross has been finding it quite difficult to have blood drives because all the businesses and schools have said, ‘No, you can’t do that in our premises,’ we’re an empty building most of the time, and we’ve opened our doors,” Bowsher said.

Trinity United Presbyterian Church has hosted weekly blood drives for the nonprofit organization since the coronavirus pandemic shuttered businesses and sent millions of Ohioans into seemingly endless work-from-home situations.

The novel coronavirus threw the world into disarray in 2020. Whole states shut down, people were forced to quarantine or shelter in place, economies ground to a halt and more than 200,000 American lives have been lost. But amid the chaos and the confusion, Ohioans have found ways to innovate.

The church represents both the tension and the innovation.

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One of the county’s highest-profile restaurateurs, beset by a pandemic eating into the health of his long-standing business, is taking on another sky-high challenge. David Cohn of the Cohn Restaurant Group, which operates the Prado at Balboa Park, is now working to convince stakeholders that the city’s historic landmark would greatly benefit from a temporary observation wheel erected immediately.

Thursday evening, Cohn pitched the attraction — what’s being referred to as the Balboa Park Star — to the Balboa Park Committee, the city’s official advisory group for park matters. The idea, recycled from one that was contemplated and rejected ahead of Balboa Park’s centennial celebration in 2015, is to work with operator Sky Views of America for a short-term installation of the company’s 148-foot observation wheel, the R50 XL, in the park’s Plaza de Panama. And, if doable, Cohn also wants to offer visitors a food and beverage experience inside

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(Bloomberg Opinion) — To make good policy you should have at least a vague notion of what you’re talking about. But when it comes to perhaps the biggest reform proposal around, we just don’t. I’m talking about a Universal Basic Income, a system of unconditional cash payments to everybody in a given jurisdiction.

a group of people standing in front of a crowd: WASHINGTON, DC - APRIL 15: Democratic U.S. presidential hopeful Andrew Yang leaves after a campaign rally at the Lincoln Memorial April 15, 2019 in Washington, DC. One of Yang’s major campaign promises is a universal basic income proposal to give every American 18 years and older $1,000 every month. (Photo by Alex Wong/Getty Images)

© Photographer: Alex Wong/Getty Images North America
WASHINGTON, DC – APRIL 15: Democratic U.S. presidential hopeful Andrew Yang leaves after a campaign rally at the Lincoln Memorial April 15, 2019 in Washington, DC. One of Yang’s major campaign promises is a universal basic income proposal to give every American 18 years and older $1,000 every month. (Photo by Alex Wong/Getty Images)

The case for a UBI runs as follows: It would reduce poverty, make people healthier and give them more dignity. It would also ease the transition of workers who lose their jobs to robots or artificial

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(MENAFN – The Conversation) Walk around any town or city this autumn and you will find a range of shuttered businesses next door to others which have continued to operate during the pandemic. Some have responded rapidly with agility and creativity throughout 2020, enabling them to keep going and even excel at what they do. But what does it actually mean to be creative in these challenging times? And how do some businesses succeed while others fail?

The truth is we have all been living in a ‘ VUCA ‘ world for some time – a world filled with volatility, uncertainty, complexity and ambiguity. The ever-changing operating requirements – environmental regulations, new technologies, Brexit uncertainty, for example – already imposed challenges for businesses and now, with coronavirus, dramatic shifts in consumer behaviour have put considerable strain on companies, and will continue to do so post-pandemic.

Right now, coming up with

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Reebok has hired Kerby Jean-Raymond, a prominent Black designer and activist, to be one of its top executives, reporting directly to president Matt O’Toole. Jean-Raymond, the son of Haitian immigrants, is founder and owner of the Pyer Moss fashion line, a New York business that has had a partnership with Reebok for the past four years. Jean-Raymond will continue to own Pyer Moss separately, a Reebok spokesman said, and will split his time between New York and Boston, where Reebok’s headquarters is located. In his role as vice president of creative direction, Jean-Raymond will “provide creative leadership across all design disciplines,” according to the company. Jean-Raymond will also play a key role in Reebok’s antiracism efforts. Jean-Raymond said: “I welcome this opportunity to help invigorate the brand with new ideas, while also focusing on instilling a sense of social purpose into our work.” — JON CHESTO


Shell to cut

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