While many companies simply struggled to stay afloat as the coronavirus pandemic raged, new challenges became clear in the later months of the crisis: It’s become harder than ever to acquire new customers as well as to onboard those newly acquired ones. Read more about our methodology.

Two-thirds (68%) of respondents to the latest Arizent survey of 450 executives say their companies experienced moderate to considerable challenges on customer acquisitions due to the impact of COVID-19. This is the most impacted area of the customer lifecycle being affected by the virus. Read more about our methodology.

Five months since the World Health Organization declared COVID-19 a pandemic, the need to press on is becoming increasingly important. While COVID-19 persists, infecting 5.4 million Americans and over 21 million globally, business executives are struggling to find a way forward.

Key findings

  • Two-thirds (68%) of respondents’ companies have experienced moderate to considerable challenges
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