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Independent editorial reviews highlight solutions that help SMBs navigate a wide array of challenges including those driven by COVID

business.com Best Picks Program

Best Pick selections highlight the solutions that help small business owners continue to adjust and grow in the face of COVID-19.
Best Pick selections highlight the solutions that help small business owners continue to adjust and grow in the face of COVID-19.
Best Pick selections highlight the solutions that help small business owners continue to adjust and grow in the face of COVID-19.

WALTHAM, Mass., Oct. 14, 2020 (GLOBE NEWSWIRE) — Today business.com, a trusted source of information for small to medium-sized business looking to start, run or grow their operations, announced the formal launch of its “Best Picks” program. Driven by business.com’s extensive product reviews section, the program evaluates the industry’s best tools and services specifically designed to help small businesses grow. Reviewed and selected by a team of independent researchers, today’s newly released Best Pick selections highlight the solutions that help small business owners continue to

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Special to USA TODAY
Published 8:00 a.m. ET Oct. 14, 2020

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Let’s say that you’ve never picked up a basketball but decided that without basketball your life was incomplete – bias alert #1!

Would you be better off learning how to shoot from LeBron James, or spending hours and hours of trial and error by yourself without any professional feedback?

The right answer is as obvious as a slam dunk. 

But the thing is, that is exactly what too many small business people do; they open their business and fail to realize that there are a lot of examples of success out there.

You don’t have to reinvent the wheel when you run a small business. There are a lot of ways to learn how to score from downtown – and don’t even begin to think that I have yet to tire of this metaphor!

Small business: Small business

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This article is part of a Wall Street Journal guide comparing President Trump and former Vice President Joe Biden on issues from climate change to health care and jobs.

Aid to U.S. small businesses still struggling amid the coronavirus pandemic is certain to be a priority next year no matter who wins the presidency, and President Trump and Democratic nominee Joe Biden are both highlighting the issue while emphasizing different solutions.

Mr. Trump’s efforts would likely rely on policy strategies that have been popular within his administration thus far, including the Paycheck Protection Program and tax breaks, and the recently released Platinum Plan for Black America.

Mr. Biden’s platform on small businesses calls for reforming the PPP, including strengthening oversight of the program, creating a new investment fund and broadening provisions for minority-owned businesses.

Election 2020 Policy Issues

See where President Donald Trump and former Vice President Joe Biden stand

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The ongoing pandemic has changed everything. In the last few months, the world has evolved into living with the ‘new normal’. This has impacted businesses, irrespective of their size or sector. But in the case of small and medium businesses (SMBs), the impact has been particularly severe. For a country like India, where SMBs generate nearly a third of its GDP, their swift rebound is paramount.

Not only do SMBs provide employment to millions, they are also important suppliers and customers to larger enterprises. In recent decades, SMBs’ entrepreneurial spirit has driven much of India’s growth — which is why they are so critical to economic recovery as the nation grapples with the impact of the pandemic.

With restrictions easing, businesses are opening again. But things don’t look to be very pleasant. Recent media reports suggest that 30-40 per cent of restaurants may never open again. And it seems to

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The Fall 2020 Launch Delivers New Enhancements for Superior Cloud-Native Serverless Computing Power, AI-Powered Intelligence and Business Resiliency in a Pandemic

REDWOOD CITY, Calif., Oct. 13, 2020 /PRNewswire/ — Informatica, the enterprise cloud data management leader, today announced new advanced capabilities designed to help customers rapidly become cloud-first, cloud-native in this global pandemic. IDC predicts continued double-digit growth in infrastructure digital transformation in 2020 during the pandemic as companies increasingly invest in the cloud to accelerate their digital transformation efforts*. Informatica has been at the forefront of enterprise cloud data management, continuously innovating to help its customers succeed in the Cloud-AI era.

Informatica Corp. (PRNewsfoto/Informatica Corp.)
Informatica Corp. (PRNewsfoto/Informatica Corp.)

Today’s virtual fall launch event is yet another milestone in Informatica’s innovation helping enterprises with AI-powered serverless data management, business continuity, application management and a 360-degree view of the business leveraging multi-domain Master Data Management. The Fall enhancements also include an intelligent data

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NBCUniversal parent Comcast Tuesday went live with Comcast RISE, a program to help minority-owned small businesses hit by COVID-19 that offers grants, equipment, internet access, commercial production, free ads and marketing advice. It’s part of a broader $100 million initiative the conglom announced in June.

Comcast began testing the ‘Comcastrise.com’ portal last week and will start publicizing it today, asking for businesses to apply for help in four areas: marketing consulting, access to television inventory, creative production and technology upgrades. It will announce a group of winners each quarter. Businesses not chosen can re-apply. Winners of the first round will be announced Nov 28, Maria Weaver, CMO of Comcast Advertising, told Deadline. The goal is to touch “thousands of businesses,” she said.

Comcast is starting with U.S.-based Black-owned small businesses. The next wave of the multiyear program will expand eligibility to enterprises owned by Black, Indigenous and People of Color

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How can you possibly know how your business is performing if you’re not tracking and measuring very specific metrics? Without them, it’s like navigating a desert without a compass. If you can’t measure it, you can’t manage it. And it’s in the online world, where consumer behavior data is so readily available, that metrics can really shine.



a woman sitting at a table

© svetikd | Getty Images


So how can you measure your e-commerce metrics?

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Most online retailers use Google Analytics as the first step to measuring and tracking their metrics:

Step 1: Determine your top metrics

Step 2: Set it up in Google Analytics

Step 3: Monitor your results on a regular basis

Related: How Google Analytics Help Small Business Owners to Make Better Business Decisions

But this data is limited in that it doesn’t explain why the user is behaving in a certain way, it just provides the quantitative data -—

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  • Photo: CallRail


Tracking phone calls for proper advertising and marketing analytics has long been significant to the success of small businesses. The ability to track call data is paramount to keeping your business sustainable, especially during the pandemic.

Small businesses in almost every sector have had their share of challenges and setbacks the past six months. Now, as the economy recovers, it can be harder for small businesses to bounce back.


Larger companies have deeper pockets, so it can be difficult for small businesses to compete on price and promotions. And smaller businesses have to be more creative with their modest marketing budgets to keep (or revive) old customers and find new ones. Putting the budget they do have toward the right strategies—and iterating on those strategies in real time—can be the deciding factor on how soon a small business gets in the black again.



This

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For more than 60 years, American Express (NYSE: AXP) has been committed to supporting the small business community. American Express is continuing that commitment with a unique virtual experience, bringing resilient entrepreneurs together from coast to coast for “Business Class LIVE: Summit for Success” on October 20, 2020. While the Summit is typically held in-person, this year American Express has built a fully immersive, proprietary Amex Virtual Campus to host the day-long experience for thousands of small businesses. The Summit aims to address small business owners’ needs by providing networking, resources, and tools to help them navigate challenging times and continue on a path towards growth — all at no cost to attendees. The Summit will also host several sessions dedicated to supporting the specific needs of minority-owned businesses.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201013005312/en/

The Amex Virtual Campus – Conservatory (Photo: Business Wire)

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BY JANET KARI

Lae small medium entrepreneurs (SME) incubator hub a project initiated by a local consulting firm is progressing well assisting in the growth of SMEs in the city.

The hub, endorsed by Lae City Authority (LCA) and Lae MP John Rosso and operated by the dedicated team from Tok Stret Consulting Limited (TSCL), continues to provide technical expertise to SMEs in the city.

Owner and manager of TSCL Julliane Terry said the SME incubator hub project launched in July this year creates a hub where local micro SME and SMEs can share ideas and grow.

Its purpose is to get people to meet and talk about their business ideas and teach them management skills, how to develop an idea in a business, and to get established organizations to talk about the services provided and how these services can be of importance to the MSMEs and

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