The 13th edition of the Indian Premier League saw over 115 new brands advertising in the first eight matches across 20 new categories compared to last year, according to the TAM AdEx report.

The key new categories that were visible during the broadcast of the first eight matches of IPL 13 included cellular phone services, corporate-sports, internet service providers, pharma and healthcare e-commerce and protective coating.

“Among the 115 + new brands, Vi Cellular Phone Service topped the list followed by Byju’s Classes,” the TAM AdEx report stated.

The top 5

Overall the top five brands that advertised during the first eight matches in terms of ad volume included Oppo India, Dream 11 (Sporta Technologies), Vodafone India (Vi), PhonePe (Fx Mart) and Byju’s. “The top five categories list was dominated by the e-commerce sector and accounted for more than 40 per cent share of ad volume during the first eight

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LONDON–(BUSINESS WIRE)–Online e-commerce specialist dynacart is offering ‘accelerator’ grants comprised of $500 to $10,000 of online expertise and PPC spend to independent brands and store owners who are struggling because of COVID-19. dynacart says that its objective is to prove its solution for growing brands online whilst also supporting independent brand owners.

dynacart, which previously held a banking licence as an e-commerce payments processor, is reinventing itself as a global B2C and B2B platform for accelerating how brands grow online. To prove the solution that it has developed, dynacart will soon be launching its own storefront at dynacart is also inviting brands who wish to list on its new storefront to apply for its ‘Accelerate’ marketing grant at

Independent brand owners who list their items on the forthcoming new storefront can receive $500 of PPC spend and online marketing expertise in return. Brands that perform well

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SINGAPORE, SINGAPORE / ACCESSWIRE / October 10, 2020 / Gipnetix announces the launch of its new online learning platform to teach people the importance of social media marketing and personal brand development. Gipnetix works with professionals worldwide to help social media marketers and influencers improve their ads and fill their pages with high-quality content engaging their audiences in a whole new way. Gipnetix PTE. LTD. also offers an extensive selection of marketing courses allowing people of any age to study and improve in online marketing.

With Gipnetix, influencers, small business owners, marketing specialists, and just anyone can create an attractive TikTok, Instagram, LinkedIn, or Facebook page. Learners can download marketing guides, Gipnetix SMM dictionary, watch video courses, get to know about the latest social media marketing trends, tips, strategies, and much more. People can access the informational content on topics like Facebook, Instagram, TikTok and LinkedIn marketing, personal brand development,

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Post-2Q review, I am still upbeat on Constellation Brands (STZ), particularly its beer business, which remains a secular winner in the US. With a cleaner wine business and a clear path to resuming share repurchases, the 2H setup looks favorable, in my view. At current valuations of ~16x EV/EBITDA, and free cannabis optionality via the Canopy (OTC:CGC) stake, the value proposition looks quite compelling vis a vis similar high-growth peers such as Monster (MNST) and Brown-Forman (BF.B).

ChartData by YCharts

Strong Profitability in 2Q21 Despite the Backdrop

STZ’s 2Q21 sales of $2.3bn came in ahead of the Street, with gross margins of 52.5% also ~90bps above expectations. SG&A leverage and delayed marketing spend drove operating margin upside and a strong operating income beat vs. the Street. No surprises then that STZ’s $2.91 in EPS (ex-Canopy) was also well above consensus’ $2.69, though this includes the additional benefit to EPS from

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A fundamental shift is occurring in business that’s having profound implications for B2B brands. Despite the focus on digitalisation and the Industry 4.0 movement, we’re operating in a human era, where personalised experiences are expected. Customers are demanding companies to be more transparent, empathetic, open and authentic; to be less corporate and more, well, human. We’ve seen how this mentality has impacted the biggest B2C players, from Apple to Unilever, British Airways to Visa, and how they’ve reshaped their brand proposition to appeal to today’s consumers.

For B2B companies, especially those operating in sectors such as engineering, manufacturing and logistics, the concept of ‘brand building’ is often lower down on the marketing priority list. Even those who can see its potential to drive commercial value often face a series of obstacles, often stemming from a lack of stakeholder buy-in. But, with the pace of disruption in the consumer landscape starting

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We believe there may be a decent opportunity with Constellation Brands stock (NYSE: STZ) at the present time. STZ trades at $182 currently and is in fact down 3% so far this year. It traded at a pre-Covid high of $205 in February, and it is still 11% below that level now. STZ stock has gained around 74% from the low of $105 seen in March 2020, more than the S&P 500 which is up 45%. STZ stock has outperformed the market following the US government announcing a string of measures along with stimulus packages announced in other economies to keep businesses afloat. That said, with the lifting of lockdowns gradually, the spirit demand in the traditional restaurants and pubs category is also expected to pick up in the coming months. This is likely to provide an uptick to the stock. In view of its rally since March and projections

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In celebration of National Day in Saudi Arabia, is running a sale until Sept. 26 offering discounts of up to 70 percent. It represents the first National Day sale for, which launched earlier in the year for customers in the Kingdom.


Careem KSA is celebrating by offering people getting engaged on its social media platform a chance to win gold bars and coins.


With current circumstances changing the way people celebrate, and to mark the Kingdom’s 90th National Day, Twitter launched a 90-minute trivia quiz via its @TwitterMENA account in the region. The virtual celebration challenges people on their knowledge about the Kingdom, from historical moments and culinary arts, to hidden gems and sporting prowess.

Twitter teamed up with a series of Saudi experts, covering a wide range of sectors including travel, food, history, entertainment, education, and sports.

The experts, including Abdullah Al-Jumah (@AAlJumah), Abdul

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  • Amber Broder is a “nano” influencer on Instagram with just over 2,200 followers. This year, she started to monetize her Instagram account where she shares skincare content.
  • She said in her experience, landing brand sponsorships as a nano influencer has taken patience, pushing for payment over gifting, and highlighting her high engagement rate of 16% and professional photography skills.
  • Broder broke down how she first started to make money from her content and what her starting rates are for branded Instagram posts. 
  • Subscribe to Business Insider’s influencer newsletter: Influencer Dashboard.

Influencers only need a few thousand followers to start earning money.  

This year Amber Broder, a full-time student at Georgetown University in her junior year, realized that even though she didn’t have tens of thousands of followers, she could start monetizing her Instagram. 

With just over 2,200 followers on Instagram, Broder is what many in the influencer industry would define

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After roller-coaster rounds of uncertainty and promise, broadcasters, brands, businesses and even punters are all padded up for IPL 2020, which kicks off in Abu Dhabi at 7.-30 pm IST on Saturday.

Despite a new pitch and a different ball game due to Covid-19 protocols, expectations are that the 13th edition will beat all viewership records. IPL 2019 was watched by a whopping 462 million viewers, according to BARC data, with official broadcaster Star Sports improving its reach by 12 per cent compared to 2018.


This year, Star, which is beaming the tournament live in multiple languages and over 20 channels, hopes to improve on that performance.

On the revenue front, too, Star is on a song, with five co-presenting sponsors including Dream11, PhonePe, Amazon, Vodafone Idea and Byju’s, and 13 associate sponsors lined up.

Higher ad rates

According to Star Sports, nearly 95 per cent of the inventory has

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The global decorative lighting market size is expected to grow by USD 6.29 billion as per Technavio. This marks a significant market growth compared to the 2019 growth estimates due to the impact of the COVID-19 pandemic in the first half of 2020. Moreover, steady growth is expected to continue throughout the forecast period, and the market is expected to grow at a CAGR of 4%. Request Free Sample Report on COVID-19 Impacts

This press release features multimedia. View the full release here:

Technavio has announced its latest market research report titled Global Decorative Lighting Market 2020-2024 (Graphic: Business Wire)

Read the 120-page report with TOC on “Decorative Lighting Market Analysis Report by Product (Ceiling, Wall-mounted, and Others) and Geography (APAC, Europe, North America, South America, and MEA), and the Segment Forecasts, 2020-2024”.

The market is driven by the growing demand for energy-efficient decorative

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