It is simply not possible for any individual news publisher to change the basic terms offered by the online behemoths. They are simply much too big and much too influential.
However, there is power in numbers, which is what we need in order to have a fighting chance. The antitrust safe harbor bill would provide a four-year window for news publishers to collectively negotiate for fair terms that would flow earned subscription and advertising dollars back to the publishers, while protecting and preserving Americans’ right to access quality news. Parameters included in the bill ensure that these negotiations would strictly benefit Americans and news publishers at-large, not just one or a few publishers.
The JCPA has until the end of the year to pass the 116th Congress, and we need our Representatives to act now to support journalism’s future.
If passed, this bill would allow our industry to more fully control our product by allowing market forces, not two companies, to determine how and for what price our content is offered. It would allow everyone from small local publications to major online publishers the opportunity to receive a return on their investment and therefore sustain quality journalism, which is necessary for an informed democracy and civic society.
David Chavern is president and CEO of the News Media Alliance.
ExploreAJC editor Kevin Riley on testifying for local journalism in Congress