How one LA bookstore owner is reinventing her business

“My Economy” tells the story of the new economic normal through the eyes of people trying to make it, because we know the only numbers that really matter are the ones in your economy.

Celene Navarrete first met her business partner Chiara Arroyo at a book fair for their children’s school.

“Chiara is from Spain and I’m from Mexico, and our children go to a bilingual program here in Los Angeles,” said Navarrete.

They both expected to find many books in Spanish at the book fair.

“But that was not the case. And it was very disappointing for us,” she recalls. “So, we decided to take action.”

That is when LA Librería, a Los Angeles bookstore that specializes in imported children’s books from Spanish-speaking nations around the world, was born. Navarrete and Arroyo travel to Latin American countries and Spain to find authentic Spanish-language children’s books. They carefully select books that resonate with kids and young adults in the United States and bring them back to stock their shelves.

“LA Librería is more than a bookstore,” said Navarrete. “It is a cultural hub, where people connect with other families that are raising bilingual children.”

Prior to the pandemic, they would host events at the store and bring some of their books to book fairs in different schools. But all of that has changed. Their storefront has been closed since March, and they have not been able to attend any in-person book fairs.

“We have to reinvent the way we work with our community, with our customers,” said Navarrete. “People that come to this store are looking for the in-person experience, the same thing for the people that buy a book from us from the book fairs. So, this has been very, very challenging.”

Let us know how your economy is doing using the form below, and your story may be featured on a future edition of “My Economy.”

What’s the latest on more pandemic relief aid from the federal government?

President Donald Trump first tweeted that he’s cutting off negotiations on big pandemic relief funding until after the election. Then, later the same day, he called for piecemeal stimulus, including $1,200 pandemic checks for families to be signed by the president and arrive before election day. So, some whiplash here. Karen Petrou, managing partner of the Washington-based economic consulting firm Federal Financial Analytics, said “the president is always negotiating. I mean, he’s just trying to make a deal. That’s the only way I can explain this.”

Are people still waiting for unemployment payments?

Yes. There is no way to know exactly how many people have been waiting for months and are still not getting unemployment, because states do not have a good system in place for tracking that kind of data, according to Andrew Stettner of The Century Foundation. But by his own calculations, only about 60% of people who have applied for benefits are currently receiving them. That means there are millions still waiting. Read more here on what they are doing about it.

What’s going to happen to retailers, especially with the holiday shopping season approaching?

A report out Tuesday from the accounting consultancy BDO USA said 29 big retailers filed for bankruptcy protection through August. And if bankruptcies continue at that pace, the number could rival the bankruptcies of 2010, after the Great Recession. For retailers, the last three months of this year will be even more critical than usual for their survival as they look for some hope around the holidays.

As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.

Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.

Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.

Source Article