How entrepreneurs launched and scaled their businesses during pandemic

  • Though many businesses have shuttered or gone bankrupt during the pandemic, another crop of entrepreneurs are seizing the moment to innovate and scale. 
  • Business Insider talked with entrepreneurs across the country to learn how they recovered from layoffs, started side-hustles, and ramped up their businesses during the pandemic — all from the comfort of their homes. 
  • They gave their top tips on staying organized, launching new products, and gaining customers. 
  • Visit Business Insider’s homepage for more stories.

Although the coronavirus pandemic has shuttered and bankrupted numerous businesses, it’s not an impossible time to start a brand new business or grow the one you have. Some of the greatest ideas came out of economic crises and there are many industries ripe to disruption as COVID-19 has accelerated pre-existing consumer trends. 

Business Insider talked to entrepreneurs across the country to learn how they recovered from layoffs, started side-hustles, and ramped up their businesses during the pandemic — all from their own living rooms and kitchens during quarantine.  

Subscribe below to read their top tips and lessons learned, from selling out of a product launch to starting two businesses within one month.

The “Zoom boom” gives way to virtual parties: How to start an online business that can bring in thousands of dollars in a few weeks, especially if your product is for people tired of quarantine

Scaling production just before a pandemic: How an entrepreneur used her side hustle to save up $5,000 and launch a direct-to-consumer beauty brand with a waitlist of 2,000 customers

Starting an 6-figure side hustle from home: Five experts shared with Business Insider hard lessons they learned that helped grow their side gigs 

6 productivity habits: The best small business owners on Amazon share their top secrets for staying organized, productive, and profitable — even if you’re working from home

Life after a lay-off: A former SVP in the hospitality industry who was laid off during the pandemic shares how he set up his own consulting firm and signed on 3 new clients in a matter of weeks

Taking your side-gig full time: A marketing associate who was laid off from his job 2 months after he started shares how he’s built up 4 side gigs that are putting him on track to make over $100,000 this year

Investing in customer experience: The founder of a new online superstore dedicated to promoting Black-owned businesses shares how she plans to compete with the likes of Amazon

Growing a userbase during quarantine: How 2 Gen Z entrepreneurs took $9,000 in personal savings and developed a video dating app that’s grown to thousands of users in its first year of launching

Launching a video-pitching platform for entrepreneurs: The company aims to help women and people of color shrink the funding gap and reach eager investors

An app helps businesses attract customers through word-of-mouth marketing: Its cofounder shares how it works and the strategies that enabled the company to accelerate its launch date

From product manager to career coach: A product manager whose company laid off 100 employees launched a career coaching platform to connect hiring experts with job seekers — and made 50 matches in 24 hours

Launching two businesses in one month: A 28-year-old CEO shares his best advice for entrepreneurs looking to innovate quickly in a time of crisis.

At-home fitness: How a fitness studio designed its own at-home bike delivery service in just a few days and boosted revenues while their doors remain shut during the pandemic

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