Diageo Buys Gin Brand – Actor Ryan Reynolds Remains Co-Owner

Diageo  (DEO) – Get Report the world’s biggest liquor merchant, said on Monday that it’s buying Aviation American Gin, co-owned by the movie actor Ryan Reynolds, through its purchase of Aviation Gin LLC and Davos Brands LLC.

The deal price is as much as $610 million. The price “includes an initial payment of $335 million and a further potential consideration of up to $275 million based on the performance of Aviation American Gin over a 10-year period,” the U.K. company said in a news release.

“This reflects the brand’s current growth trajectory and expected upside potential.”

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