We asked the members of the 2020 Female Founders 100 for their best advice about coming up with, and testing, the idea that will form the foundation of your company. These are the highlights.
Question everyone about everything, and seek out reasons why you might be wrong. Then go with your gut.
If 90 percent of people think your idea is a good one, you’re already too late.
It’s important to just take those bold leaps in the beginning, even if it is a little terrifying, and know that if you don’t make the perfect thing the first time, that’s OK. You’ll continue to improve. Starting on that path will lead you to where you need to go.
Think big, but choose wisely.
Remember that even some of the biggest companies didn’t realize, at the beginning, that they could address a global mass