Businesses Are Discovering New Audiences and Leads Through Targeted News Announcements With

Press release content from Newswire. The AP news staff was not involved in its creation.

SARASOTA, Fla. – August 19, 2020 – ( )

​’s comprehensive distribution network is helping businesses maximize their media and marketing spend through the discovery of new audiences and generation of new leads. The importance of online visibility and integration of ecommerce to help maintain public safety has increased amid the pandemic, and companies are turning to press releases and newswires to help supplement their existing efforts.

“It’s important for businesses to find additional utility out of their PR, especially if it can help bring some positive attention during this time,” says Erik Rohrmann, COO at “We’re here to help companies create more business opportunities for themselves through their news and stories. The right messaging at the right time can have a significant impact on new leads.”

A number of companies are utilizing press release material as evidentiary case studies to show the benefits and effectiveness of their company or product. Creating newsworthy content that can subtly demonstrate a company’s expertise has been an effective marketing tool for those looking to gain more publicity for themselves. Publishing to a wide range of notable, trusted business publications has helped companies increase their authority within their industry and gain recognition as a thought leader.

With the right targeting, businesses can discover new audiences on a local, state or national level. Partnerships with Newswire and Accesswire have enabled to extend even more value to businesses with press release distribution to business networks including MarketWatch, Bloomberg, Yahoo! Finance, Morningstar, CBS, ABC, FOX and NBC. 

​ helps private and public companies supplement their advertising campaigns and content marketing efforts through smart press release distribution. To learn more about how to create newfound value through press release content, visit

About provides simple, affordable press release distribution services to public and private companies through the most comprehensive networks and 1.8M media contacts.

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Original Source: Businesses Are Discovering New Audiences and Leads Through Targeted News Announcements With

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