The world’s biggest private messaging service has created the UK’s first ‘WhatsApp High Street’ – allowing small and medium-sized companies to connect easily with their customers. Businesses taking part can now communicate on issues like social distancing in small premises, new opening hours, stock issues, table reservations or reduced menus. Twelve firms on Market Street, in Watford, Herts., have joined the pilot programme, with experts from WhatsApp training them to use its free-to-download Business app as a shopfront for their products and services.
Among those taking part is Underground Tattoo, a local tattoo parlour which also offers piercings.
Jamie, from Underground Tattoo, said: “Getting a tattoo or piercing is a really personal experience.
“Customers like to talk it through and build up a rapport with the artist or body piercer So setting Underground Tattoo up on WhatsApp Business is a no brainer.
“It means we can continue to build relationships