Zohaib Hassan is the CEO/Founder of SnapWeb Services, an ROI driven, data-obsessed full-services digital marketing agency.

If you’re a business owner, people have probably been talking to you about digital marketing for ages — whether it’s a well-meaning friend or an ad agency on the prowl, you’ve heard endless suggestions on everything from SEO to PPC and every other three-letter acronym. And all that was in a pre-pandemic world. The sudden, jarring shift to an audience more frequently online will leave behind many lasting effects on how businesses reach their target audience.

In a post-pandemic world, 56% of business leaders that utilize digital tools report that at least half of their sales occur online. While many businesses plan on decreasing spend, depending on the channel anywhere from 40-59% of large national brands intend to increase their ad spends across digital channels. That’s just the big guys.

But with

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It’s long been known that what customers have to say about your business carries more weight than what you have to say about your business, no matter how great your services or how genuine your messaging may be. And knowing how much value consumers place into customer reviews, Google has factored them into its local ranking algorithm—not just the quantity, but the quality of those reviews.

So Google reviews impact your ability to acquire new customers not only through your reputation, but also through your rank. And that’s why we’re going to cover 17 effective strategies you can put into place to get a steady stream of positive Google reviews coming in about your business. We’ll cover:

  • The importance and impact of Google reviews specifically.
  • The best and most efficent ways to get more Google reviews.
  • Examples of these strategies with sample text so that you’re not starting from scratch.
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As an entrepreneur, you know the power of Google. It’s more than a brand or a search engine, it’s a verb and everyone’s new favorite dictionary, encyclopedia, and world exploration tool. It defines the way many people see and view the world merely because it’s the answer to every question. The tricky thing is that few know how to harness the power of Google to create consistent sales for their business.



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© Luca Sage | Getty Images


If you’re looking to create an audience of engaged and curious minds to serve in your business, you’re in the right place. A lot of SEO experts will create the illusion that blogging and SEO is a complicated and overbearing subject to even comprehend. And while tactically there are many facets and moving pieces, from a high-level perspective it’s relatively simple to create content that generates consistent sales. 

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