The pandemic has brought out the best in many B2B service providers looking to help their business customers that struggle amid market volatility. Yet many of those service providers faced immense challenges themselves.

For many, it quickly became clear that in order to help the business ecosystem, these service providers must first help themselves. That was the concept for CloudBusiness, which operates business management tool Synder. Due to the fact that many of its business customers were struggling to maintain their subscriptions to Synder, CloudBusiness had to explore how both help those companies, and retain them as customers.

“It was a hard time for everyone, but at the same time it was a good call for us to act,” said Michael Astreiko, CEO of CloudBusiness, in an interview with PYMNTS.

The result was a new program to help migrate businesses from an offline

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