- Childrens’ spending habits in the UK have shifted to online games such as “Roblox” and “Fortnite” since lockdown began, away from sweets and books, a pocket money app has reported.
- Kids are also saving 14% more money than they did in 2019 — that’s £104 ($135) a year, RoosterMoney.
- Lego, Roblox, and Apple are the top three brands that children save up for, the study found.
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Online video games “Fortnite” and “Roblox” have overtaken sweets and books as the main target of kids’ pocket money spending in the UK, according to a pocket money app.
A study by RoosterMoney of 24,000 kids in the UK aged between four and 14 had Roblox, a virtual gaming platform, in top spot, followed by Epic Games’ “Fortnite,” a battle-royale video game.
Within these games, users can buy outfits and accessories to personalize virtual characters.