- Recently, I reviewed the luxurious and upscale Kia Telluride. It’s evidence that Kia not only can, but will, build a good car that people actually want to buy.
- Kia, along with Hyundai and Genesis, are offering stylish, sporty, and quality cars at good prices. It’s a trend worth paying attention to.
- It’s also a trend the South Korean automakers need to stick with if they want to surpass industry giants like Honda and Toyota.
- Visit Business Insider’s homepage for more stories.
It wasn’t that long ago that cars from Korean sister brands Hyundai and Kia had a reputation for being cheaply built and horribly unreliable. Buyers conflated their economy pricing with sub-par quality to the detriment of the automakers. But that is no more.
Within the last 15 years or so, Hyundai and Kia shed their crap-can reputations and instead focused on making cars that people actually wanted to buy