This is the year just about every business owner is wondering, how long can I last?
The coronavirus drags on with no sense of when a mask-free, mass-gathering-restored normal will resume.
Businesses have failed. More businesses will fail. But do businesses with a fuzzy horizon need to shut down forever?
Not at all, insists Michael Greene, owner of Sam Goldenberg & Associates, a Santa Fe business brokerage that matches sellers and buyers of businesses.
“There are buyers actively looking,” Greene said.
The first trick to selling a business is not waiting until the last few weeks, when all the value of the business may have evaporated.
“Whatever your reason is, come in sooner,” Greene said. “Most owners wait too long.”
COVID-19 has shattered many businesses, but there is a silver lining. The past still matters even if 2020 sales numbers are dodgy.
“If you have a business doing well the