Latin America’s e-commerce industry is booming as millions of shoppers across the region venture online during the pandemic, many for the first time, forcing traditional businesses to adapt to survive.
The sector has been one of the big winners of the coronavirus outbreak as fears of infection and lockdown measures keep people at home.
“Covid-19 has been an accelerator of trends, and in electronic commerce it has been very powerful,” said Oscar Silva, an expert in global strategies with the consultancy firm KPMG in Mexico.
“More than 10 million Latin Americans who had never bought online now do so regularly,” he told AFP.
The dominant regional force is not Amazon or eBay but Mercado Libre, which has a similar business model and is present in 18 countries.
Despite the economic turmoil unleashed by the pandemic, the Argentinian company doubled its sales in the second quarter of this year thanks to