The idea of business casual for women (and men) started out in Silicon Valley in the 1980s. That stands to reason, considering that Silicon Valley is the poster child for innovation, rule-breaking, and generally shaking things up. I mean, why would cultural norms regarding stiff dress codes be any different, right?

Productivity seemed to stall at the intersection of fashion and formality, so the powers that be attempted to do away with both. Frankly, if you’re sitting in a room writing code all day, no one will care if you’re doing it in a three-piece suit and whether you grab your fedora at the end of the day on your way back to the ’50s.

No doubt, the idea of business casual made sense in theory. But it was also a moving target, and by the ’90s, it reached new heights of convolution and misinterpretation.

The truth is, no one

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  • Sit-down casual dining chains like Chili’s, The Cheesecake Factory, and TGI Friday’s are struggling to boost sales during the coronavirus pandemic. 
  • Research firm Gordon Haskett says that the casual dining segment will be “in a state of limbo” for the next three-to-four months, due to dining rooms closing again and state-mandated caps on how many people can eat in a restaurant.
  • Some chains are being forced to close locations, with TGI Friday’s planning to shutter up to 20% of its US locations and Ruby Tuesday quietly closing more than 150 restaurants since January.
  • Visit Business Insider’s homepage for more stories.

Casual dining chains dependent on indoor seating are struggling to boost sales. What’s worse is that without a coronavirus vaccine readily available to the public, a full recovery to pre-pandemic levels will likely be difficult to achieve.

While restaurants across the board saw impressive gains in sales in April, May,

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