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Though a popular business strategy for new startups today is to sell direct-to-consumer through their own websites, the practice often serves as a springboard for other retail opportunities, not an outright boycott. Direct-to-consumer selling hasn’t replaced brick-and-mortar stores; rather, it has helped redefine how to create brand experiences and nurture loyal customer followings. 

In a similar fashion, many online startups eventually find their way into popular retail stores that you’ve been shopping at for years, whether for a limited run or a long-term residency — Leesa mattresses and Burrow at West Elm, or MVMT watches and Lively lingerie at Nordstrom, for example. It’s just another way for these startups to get their products in front of more eyes, plus it’s undeniably convenient to shop all your favorites at one site and enjoy free

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Casper Sleep’s incoming chief financial officer, Michael “Mike” Monahan, begins his new job on Monday.

This start comes as observers wonder about other starts: When will the six-year-old bed-in-a-box company start to turn a profit? When will Casper start to gain efficiencies on marketing spend and customer acquisition?

News of Monahan’s new role was reported by the Wall Street Journal yesterday, after Casper (CSPR) disclosed the appointment in a Securities & Exchange Commission filing that morning. Monahan succeeds Stuart Brown, who was serving in an interim capacity since May. Brown has resigned and will continue in a consulting role during a transition period, according to Casper.

The online bedding category has become a crowded field, with rivals like Purple Innovation (PRPL), Boll and Branch, Tuft & Needle, Saatva, Leesa Sleep and Nectar leading the

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