IPG is continuing to shed agencies.
Ingrid Otero-Smart, the president and CEO of Casanova//McCann, has bought a majority stake in the Hispanic and multicultural agency. Terms of the deal were not disclosed, and it’s unclear how much she owns.
IPG acquired the agency in 1999, and Otero-Smart joined in 2008 as president and CEO, back when it was known as Casanova Pendrill. The agency, which sits within IPG’s McCann Worldgroup network, rebranded to Casanova//McCann in 2016.
The shop will remain part of McCann Worldgroup as an affiliated agency partner, according to the IPG.
“I have worked with Ingrid for many years, she is one of the most successful and influential agency leaders in the Worldgroup network,” Harris Diamond, chairman and CEO of McCann Worldgroup, said in a statement. “We are thrilled to watch Ingrid take this opportunity to grow and expand the agency she built across all marketing boundaries.”