As a small commercial drone manufacturer, things are going great for you this week. A new marketing campaign is hitting the mark, and orders are flooding in. You’ve got a virtually unlimited supply of almost all the parts except for one circuit board, but no worries. You think you’ve got enough extra to — and then they’re gone.
Suddenly, everything grinds to a halt. Now you’ve got orders you can’t fill and workers who can’t work. Disaster!
What comes next is painful. You pause all orders and pay through the nose to a supplier to get the parts shipped to you within days. Eventually customers start contacting you, but they’re angry at the delay, and some are even canceling orders. Your great week has turned into a mess, and you wonder what you did wrong and how